Who's Behind BD45™️
Yay, it’s Sue-Ella!
Sue-Ella Prodonovich
Sue-Ella is an author and owner of award-winning consultancy Prodonovich Advisory. She specialises in helping professionals services firms build their business development strategies and the capability of their professionals.
She established Prodonovich Advisory in 2012. Before then, her roles included Director of Marketing, Arthur Andersen; Director of BD, Baker McKenzie; and Partner, Crowe Horwath.
Her qualifications include an MBA, BCom (Hons) (Law & Marketing) – Vice Chancellors’ List student; AICD Course for Company Directors; and accreditation with the Net Promoter® Client Loyalty Program™, Legal Lean Sigma™, Professional Selling Skills, and most recently in Heidi Gardner’s Smart Collaboration Accelerator ™ and Oxford University Said Business School’s “Leading Professional Service Firms” programme/
Sue-Ella also teaches on subjects of Strategy and Business Development designing and facilitating modules for The College of Law, The Law Society of NSW, The Law Institute Of Victoria, The Singapore Law Society, and the Financial Management Review Centre (FMRC). She has facilitated training sessions for The Australian Bar Association and specialist Law Associations in Australia, New Zealand, Singapore, Hong Kong, the US, the UK, Germany and France.
Sue-Ella is long-standing member of the Judging Panel of Annual Industry Law Awards . She also sits on the Executives of the Australasian Legal Practice Management Association and the Continuous Legal Education Association of Australasia (CLEAA)
In 2019 she was recognised as a ‘Fellow’ by The College of Law Firm Management (based in US). Fellowship is by invitation and is awarded to legal management professionals who exemplify the highest standards and achievements in the industry.
